# Analytics
### Cozmos and GTM
To keep things easy and allow you to maintain your tags within a system you're familiar with, we offer Analytics via Google Tag Manager.
If you're new to GTM and GA4, take a look at [Google's documentation.](https://support.google.com/analytics/answer/10089681?hl=en#)
To connect your GTM ID, go to: Settings / Analytics / GTM
### Shopify Conversion Metrics
If you are using Shopify to build an ecommerce Sphere you can track conversion and sales within your Shopify admin panel. Because the app you create for Sphere sets us a Sales Channel you can add the Sphere channel to your data reports.
### Requesting Specific Data integrations
We understand not all businesses are alike so if you have specific needs around Analytics, please reach out to our [Product Support Team](/help/support.md) to arrange a call.
### The Future of Cozmos Data
Our platform and end user experience is a completely new way to interact with digital content and with that comes unique and interesting new data gathering methods. We're in the process of building our own Data Platform for capturing Sphere specific anonymised data to truly understand how people interact with a Sphere and it's content.
Keep an eye on the Release Notes, when we launch this, we'll definitely be letting you know all about it.
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